On September 21, 2007, I attended a “behind-the-scenes” live production of tpt’s Almanac (www.tpt.org), with Cathy Wurzer and Eric Eskola. Veteran hosts with nearly 20 years of combined experience, their energy, knowledge and authenticity continued to impress me throughout the show. Cathy showed true awe of Harriet, an “ambassador” bald eagle who was visiting from the newly-completed, 4.5 million dollar National Eagle Center (www.NationalEagleCenter.org) in Wabasha, MN. Just moments before the spot went “live,” Harriet flapped her tremendous wings (Benny and Baxter hid behind me) to indicate her slight agitation while her escort, Mary Beth Gerrigan, talked calmly to her. And then the spot aired without a hitch!
Although the script for the hosts was pre-written by Almanac’s producers, there was room for the hosts’ personalities to shine through. This is a component of “relaxed” or personable writing, as well. Anytime you are writing in an informal style that can accommodate opinions, like a newsletter column or a blog, it is important to show your personality. Your audience will recognize your style immediately and begin to trust what you say. Besides, not only can you say what is on your mind, but you also re-enforce your brand. Not a bad “two-fer.”
OK, guys, you can come out now!
Long story, short: Authentic writing counts!
