When establishing a business presence, it is so important to remember the word “consistency.” (I should be so bold as to imagine that some of you actually might have missed seeing my blog for the past two weeks?!) I offer no other reason for my absence than being over-extended in too many areas. So, rest assured. I’m back!
Some things in life are dynamic, and I expect change in these situations: physical growth, challenges, and adventures. In other areas of my life, I appreciate the static things—things that are consistent: high business standards, work ethic, friendships, curiosity. My life is most enriched by experiencing both.
Communication is much the same. Static rules (and even those change; for example, the comma omitted or included in a series before the final “and”) and the dynamic creativity of sentence syntax dance together. And when this happens, people notice. As long as words have meaning (dynamic) and complement (static) one another, there will be a degree of consistency.
Long story, short: Strive to balance the dynamic and static elements of writing.
