Less is generally more. This is my guiding principle when it comes to communication. Express your thoughts in the most simple, straight forward way. Yet, communicating simply is one of the most universally difficult tasks. No doubt, you have encountered something like this:
“Rudolph made a major contribution to Santa’s success by leading multi-unit marketing initiatives developed through detailed interpretation and tracking of innovative, little people interfaces.”
”Why not say, “Rudolph delivered.”
Granted, both statements are generalities. Write with substance, even if it takes a little more effort. Readers will thank you.
“Rudolph contributed to Santa’s success by delivering just the right present to each child.”
Long story, short: Less IS more.
